Seferihisar Belediyesi, il\u00e7enin en \u00f6nemli tar\u0131msal de\u011ferlerinden biri olan Satsuma mandalinas\u0131n\u0131n hak etti\u011fi ekonomik de\u011fere ula\u015fmas\u0131 ve \u00fcreticilerin yeni pazarlara a\u00e7\u0131lmas\u0131 amac\u0131yla kapsaml\u0131 bir bulu\u015fmaya ev sahipli\u011fi yapt\u0131.<\/p>\n
\u00dcreticilerin sorunlar\u0131n\u0131 ve taleplerini do\u011frudan dile getirdi\u011fi toplant\u0131da, \u0130zmir\u2019de \u00fccretsiz sat\u0131\u015f alan\u0131 olu\u015fturulaca\u011f\u0131 a\u00e7\u0131klan\u0131rken, Seferihisar\u2019da mandalina borsas\u0131 kurulmas\u0131 ve alternatif \u00fcretim modelleri de masaya yat\u0131r\u0131ld\u0131.<\/p>\n
Seferihisar Belediyesi taraf\u0131ndan 6 Kas\u0131m Cuma g\u00fcn\u00fc Belediye D\u00fc\u011f\u00fcn Salonu\u2019nda d\u00fczenlenen \u201cMandalina \u00dcreticilerimizle Bulu\u015fuyoruz\u201d toplant\u0131s\u0131nda, Satsuma mandalinas\u0131n\u0131n \u00fcretimden pazarlamaya uzanan s\u00fcreci t\u00fcm y\u00f6nleriyle ele al\u0131nd\u0131.<\/p>\n
Seferihisar Belediye Ba\u015fkan Vekili Fuat G\u00fcm\u00fc\u015f\u2019\u00fcn ev sahipli\u011finde, moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc Metin Ang\u0131n\u2019\u0131n \u00fcstlendi\u011fi toplant\u0131ya; \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi Tar\u0131msal Hizmetler Daire Ba\u015fkan\u0131 B\u00fclent \u00dcng\u00fcr, Tar\u0131msal \u00dcretim \u015eube M\u00fcd\u00fcr\u00fc \u00c7a\u011fda\u015f Erol, Haller \u015eube M\u00fcd\u00fcr\u00fc Murat Polat, Seferihisar \u0130l\u00e7e Tar\u0131m ve Orman M\u00fcd\u00fcr\u00fc Ahmet Akar, Seferihisar Ziraat Odas\u0131 Ba\u015fkan\u0131 Aydo\u011fan G\u00fclba\u011f, Tar\u0131msal Kalk\u0131nma Kooperatifi Ba\u015fkan\u0131 \u0130smail Uyan, Seferihisar Tar\u0131m Kredi Kooperatifi M\u00fcd\u00fcr\u00fc \u0130smet Tosun, Seferihisar \u0130l\u00e7esi Mandalina \u00dcreticileri Birli\u011fi Ba\u015fkan\u0131 Ahmet Okan Acar, Mandalina \u00dcreticiler Birli\u011fi Ba\u015fkan\u0131 Ali \u00d6zay, The 7 Kurucusu \u00c7ise Ulus, muhtarlar, kooperatif temsilcileri ve \u00e7ok say\u0131da mandalina \u00fcreticisi kat\u0131ld\u0131.<\/p>\n
Fuat G\u00fcm\u00fc\u015f: \u201c\u00dcreticinin kazanmad\u0131\u011f\u0131 yerde tar\u0131m\u0131n gelece\u011finden s\u00f6z edemeyiz\u201d<\/p>\n
Toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftiren Seferihisar Belediye Ba\u015fkan Vekili Fuat G\u00fcm\u00fc\u015f, mandalinan\u0131n yaln\u0131zca tar\u0131msal bir \u00fcr\u00fcn de\u011fil, Seferihisar\u2019\u0131n kimli\u011finin, ge\u00e7mi\u015finin ve ekonomik gelece\u011finin \u00f6nemli bir par\u00e7as\u0131 oldu\u011funu vurgulad\u0131.<\/p>\n
\u00dcreticilerin artan maliyetler kar\u015f\u0131s\u0131nda ya\u015fad\u0131\u011f\u0131 zorluklara dikkat \u00e7eken G\u00fcm\u00fc\u015f, \u015fu ifadeleri kulland\u0131:<\/p>\n
\u201cSeferihisar demek, mandalina demektir. Mandalina demek, bu topraklar\u0131n ge\u00e7mi\u015fi, bug\u00fcn\u00fc ve yar\u0131n\u0131 demektir. Mazotun, g\u00fcbrenin, ilac\u0131n ve i\u015f\u00e7ili\u011fin maliyetini biliyoruz. \u00dcreticimizin bir y\u0131l boyunca emek verdi\u011fi \u00fcr\u00fcn\u00fcn hak etti\u011fi de\u011feri bulmas\u0131n\u0131n ne kadar \u00f6nemli oldu\u011funun fark\u0131nday\u0131z. \u00c7\u00fcnk\u00fc \u00fcreticinin kazanmad\u0131\u011f\u0131 yerde tar\u0131m\u0131n gelece\u011finden s\u00f6z edemeyiz.\u201d<\/p>\n
Seferihisar Satsuma mandalinas\u0131n\u0131n co\u011frafi i\u015fareti, kendine \u00f6zg\u00fc aromas\u0131 ve kalitesiyle \u00f6nemli bir marka de\u011ferine sahip oldu\u011funu belirten G\u00fcm\u00fc\u015f, bu de\u011ferin do\u011frudan \u00fcreticinin kazanc\u0131na yans\u0131mas\u0131 gerekti\u011fini s\u00f6yledi.<\/p>\n
G\u00fcm\u00fc\u015f, \u201cBiz istiyoruz ki bu de\u011fer yaln\u0131zca bah\u00e7elerimizde kalmas\u0131n, \u00fcreticimizin kazanc\u0131na da yans\u0131s\u0131n. Kooperatifle\u015fmeyi g\u00fc\u00e7lendirmeli, \u00fcreticimizi do\u011frudan t\u00fcketiciyle bulu\u015fturacak yeni yollar a\u00e7mal\u0131y\u0131z. Mandalinam\u0131z\u0131 yaln\u0131zca ya\u015f meyve olarak de\u011fil; suyuyla, kabu\u011fuyla ve i\u015flenmi\u015f \u00fcr\u00fcnleriyle de ekonomiye kazand\u0131rmal\u0131y\u0131z. Hi\u00e7bir \u00fcreticimizin umudunu kaybetmesini, hi\u00e7bir mandalina a\u011fac\u0131n\u0131n ekonomik kayg\u0131lar nedeniyle g\u00f6zden \u00e7\u0131kar\u0131lmas\u0131n\u0131 istemiyoruz\u201d dedi.<\/p>\n
\u0130zmir\u2019de Seferihisarl\u0131 \u00fcreticilere \u00fccretsiz pazar deste\u011fi<\/p>\n
Toplant\u0131n\u0131n en \u00f6nemli a\u00e7\u0131klamalar\u0131ndan biri \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi Tar\u0131msal Hizmetler Daire Ba\u015fkan\u0131 B\u00fclent \u00dcng\u00fcr\u2019den geldi.<\/p>\n
\u00dcng\u00fcr, mandalina \u00fcreticilerinin \u00fcr\u00fcnlerini arac\u0131s\u0131z \u015fekilde t\u00fcketiciye ula\u015ft\u0131rabilmesi amac\u0131yla \u0130zmir Alsancak K\u00fclt\u00fcrpark\u2019ta \u00f6zel bir sat\u0131\u015f alan\u0131 olu\u015fturulaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n
14-15 Kas\u0131m tarihlerinde K\u00fclt\u00fcrpark\u2019ta kurulmas\u0131 planlanan pazarda, Seferihisarl\u0131 \u00fcreticilere \u00fccretsiz \u00e7ad\u0131r ve tezg\u00e2h deste\u011fi sa\u011flanacak. \u00dcreticiler, mandalinalar\u0131n\u0131 do\u011frudan t\u00fcketicilerle bulu\u015fturarak yeni bir sat\u0131\u015f olana\u011f\u0131na kavu\u015facak.<\/p>\n
Pazar\u0131n tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131n da \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi taraf\u0131ndan y\u00fcr\u00fct\u00fclece\u011fini belirten \u00dcng\u00fcr, \u00fcreticilerin \u00fcr\u00fcnlerini daha geni\u015f kitlelere ula\u015ft\u0131rabilmesi i\u00e7in belediyenin imk\u00e2nlar\u0131n\u0131n kullan\u0131laca\u011f\u0131n\u0131 ifade etti.<\/p>\n
\u00dcng\u00fcr, tar\u0131msal \u00fcretimde ya\u015fanan pazarlama sorunlar\u0131na dikkat \u00e7ekerek, \u00fcreticilerin yaln\u0131zca mevcut sat\u0131\u015f kanallar\u0131na ba\u011fl\u0131 kalmadan alternatif pazarlara ula\u015fmas\u0131n\u0131n \u00f6nemini vurgulad\u0131.<\/p>\n
Seferihisar\u2019da mandalina borsas\u0131 kurulmas\u0131 g\u00fcndemde<\/p>\n
Toplant\u0131da dikkat \u00e7eken bir di\u011fer \u00f6nemli ba\u015fl\u0131k ise Seferihisar\u2019da mandalina \u00fcreticileri ile al\u0131c\u0131lar\u0131 do\u011frudan bulu\u015fturabilecek alternatif bir pazar ve mandalina borsas\u0131 olu\u015fturulmas\u0131 \u00f6nerisi oldu.<\/p>\n
B\u00fclent \u00dcng\u00fcr, \u00fcreticilerin pazarlama sorunlar\u0131na kal\u0131c\u0131 \u00e7\u00f6z\u00fcmler geli\u015ftirilmesi gerekti\u011fini belirterek, Seferihisar\u2019da \u00fczeri kapal\u0131 ve korunakl\u0131 bir pazar alan\u0131n\u0131n bu ama\u00e7la de\u011ferlendirilebilece\u011fini ifade etti.<\/p>\n
\u00dcreticilerin \u00fcr\u00fcnlerini daha etkin \u015fekilde pazarlayabilece\u011fi, ticaretin farkl\u0131 y\u00f6ntemlerle ger\u00e7ekle\u015ftirilebilece\u011fi bir sistem \u00fczerinde \u00e7al\u0131\u015f\u0131labilece\u011fini aktaran \u00dcng\u00fcr, ilgili kurumlar\u0131n i\u015f birli\u011fiyle yeni bir ticaret modelinin hayata ge\u00e7irilmesinin de\u011ferlendirilebilece\u011fini s\u00f6yledi.<\/p>\n
\u0130hracat pazarlar\u0131nda ya\u015fanan daralma ve ekonomik geli\u015fmelerin tar\u0131msal \u00fcretimi do\u011frudan etkiledi\u011fine dikkat \u00e7eken \u00dcng\u00fcr, sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fc i\u00e7in k\u0131sa, orta ve uzun vadeli planlamalar\u0131n birlikte y\u00fcr\u00fct\u00fclmesi gerekti\u011fini belirtti.<\/p>\n
\u0130zmir\u2019deki mandalina \u00fcreticilerinin yakla\u015f\u0131k y\u00fczde 40\u2019\u0131 Seferihisar\u2019da<\/p>\n
Toplant\u0131da payla\u015f\u0131lan veriler, Seferihisar\u2019\u0131n mandalina \u00fcretimindeki \u00f6nemli konumunu da ortaya koydu.<\/p>\n
\u0130zmir genelinde yakla\u015f\u0131k 2 bin 500 mandalina \u00fcreticisi bulunurken, bunlar\u0131n 998\u2019inin Seferihisar\u2019da \u00fcretim yapt\u0131\u011f\u0131 belirtildi.<\/p>\n
Bu rakamlarla Seferihisar\u2019\u0131n, \u0130zmir\u2019de mandalina \u00fcreticilerinin en yo\u011fun bulundu\u011fu il\u00e7elerden biri oldu\u011fu vurguland\u0131.<\/p>\n
\u00dcretimin s\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u00e7in yaln\u0131zca ya\u015f meyve sat\u0131\u015f\u0131na ba\u011fl\u0131 kal\u0131nmamas\u0131 gerekti\u011fine dikkat \u00e7ekilen toplant\u0131da; mandalinan\u0131n kurutulmu\u015f meyve, meyve suyu ve farkl\u0131 i\u015flenmi\u015f \u00fcr\u00fcnlere d\u00f6n\u00fc\u015ft\u00fcr\u00fclerek katma de\u011ferinin art\u0131r\u0131lmas\u0131 konusu da de\u011ferlendirildi.<\/p>\n
\u00dcretim ve i\u015fleme tesislerinin geli\u015ftirilmesi, kooperatifle\u015fmenin g\u00fc\u00e7lendirilmesi, yeni pazarlama modelleri ve alternatif \u00fcr\u00fcnlerin ekonomiye kazand\u0131r\u0131lmas\u0131, uzun vadeli \u00e7\u00f6z\u00fcm \u00f6nerileri aras\u0131nda yer ald\u0131.<\/p>\n
\u00dcreticiler s\u00f6z ald\u0131, sorunlar ve \u00e7\u00f6z\u00fcm \u00f6nerileri tek tek dinlendi<\/p>\n
Toplant\u0131n\u0131n en \u00f6nemli b\u00f6l\u00fcmlerinden birini ise do\u011frudan mandalina \u00fcreticilerinin s\u00f6z ald\u0131\u011f\u0131 g\u00f6r\u00fc\u015f al\u0131\u015fveri\u015fi olu\u015fturdu.<\/p>\n
\u00dcreticiler; artan \u00fcretim maliyetlerinden pazarlama sorunlar\u0131na, \u00fcr\u00fcnlerinin hak etti\u011fi de\u011feri bulamamas\u0131ndan yeni sat\u0131\u015f kanallar\u0131na duyulan ihtiyaca kadar kar\u015f\u0131la\u015ft\u0131klar\u0131 sorunlar\u0131, beklentilerini ve \u00e7\u00f6z\u00fcm \u00f6nerilerini dile getirdi.<\/p>\n
\u00dcreticilerin g\u00f6r\u00fc\u015f ve talepleri dikkatle dinlenirken, g\u00fcndeme getirilen konular \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi yetkilileri, ilgili kurum temsilcileri, oda ve kooperatif ba\u015fkanlar\u0131yla birlikte de\u011ferlendirildi.<\/p>\n
B\u00f6ylece bulu\u015fma, yaln\u0131zca kurum temsilcilerinin a\u00e7\u0131klamalarda bulundu\u011fu bir toplant\u0131n\u0131n \u00f6tesine ge\u00e7erek, \u00fcreticilerin do\u011frudan s\u00f6z sahibi oldu\u011fu bir ortak ak\u0131l platformuna d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n
Seferihisar mandalinas\u0131n\u0131n gelece\u011fine ili\u015fkin \u00e7\u00f6z\u00fcm aray\u0131\u015flar\u0131nda, topra\u011f\u0131 i\u015fleyen ve \u00fcretimin b\u00fct\u00fcn zorluklar\u0131n\u0131 ya\u015fayan \u00e7ift\u00e7ilerin g\u00f6r\u00fc\u015flerinin esas al\u0131nmas\u0131 gerekti\u011fi vurguland\u0131.<\/p>\n
\u00dcreticilerin taleplerinin do\u011frudan ilgili kurumlara aktar\u0131lmas\u0131, \u00e7\u00f6z\u00fcm \u00f6nerilerinin birlikte de\u011ferlendirilmesi ve yeni i\u015f birliklerinin g\u00fcndeme gelmesi, toplant\u0131n\u0131n \u00f6nemli kazan\u0131mlar\u0131 aras\u0131nda yer ald\u0131.<\/p>\n
Mandalinan\u0131n gelece\u011fi i\u00e7in ortak hareket edilecek<\/p>\n
Seferihisar Belediyesi ve \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi yetkilileri, tar\u0131msal \u00fcretimin desteklenmesi, \u00fcreticilerin yeni pazarlara ula\u015fmas\u0131 ve Satsuma mandalinas\u0131n\u0131n marka de\u011ferinin g\u00fc\u00e7lendirilmesi i\u00e7in kurumlar aras\u0131 i\u015f birli\u011finin \u00f6nemine dikkat \u00e7ekti.<\/p>\n
Toplant\u0131da k\u0131sa vadede \u00fcreticilere do\u011frudan sat\u0131\u015f imk\u00e2nlar\u0131n\u0131n sunulmas\u0131, orta vadede alternatif pazarlama modellerinin geli\u015ftirilmesi ve uzun vadede mandalinan\u0131n katma de\u011ferli \u00fcr\u00fcnlere d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi konular\u0131 \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n
\u00dcreticilerin g\u00f6r\u00fc\u015fleri do\u011frultusunda yeni \u00e7al\u0131\u015fmalar\u0131n de\u011ferlendirilmesi ve Seferihisar mandalinas\u0131n\u0131n ekonomik de\u011ferinin art\u0131r\u0131lmas\u0131na y\u00f6nelik ortak ad\u0131mlar at\u0131lmas\u0131 gerekti\u011fi ifade edildi.<\/p>\n
Fuat G\u00fcm\u00fc\u015f: \u201cSeferihisar\u2019\u0131n bereketi topra\u011f\u0131nda, g\u00fcc\u00fc \u00fcreticisindedir\u201d<\/p>\n
Toplant\u0131n\u0131n temel amac\u0131n\u0131n \u00fcreticilerin ya\u015fad\u0131\u011f\u0131 sorunlara birlikte \u00e7\u00f6z\u00fcm \u00fcretmek oldu\u011funu vurgulayan Seferihisar Belediye Ba\u015fkan Vekili Fuat G\u00fcm\u00fc\u015f, \u00fcreticilerin her zaman yan\u0131nda olacaklar\u0131n\u0131 belirterek \u015fu ifadeleri kulland\u0131:<\/p>\n
\u201cBiz bug\u00fcn burada sadece sorunlar\u0131 konu\u015fmak i\u00e7in de\u011fil, birlikte \u00e7\u00f6z\u00fcm \u00fcretmek i\u00e7in topland\u0131k. \u00c7\u00fcnk\u00fc bu i\u015fin en \u00f6nemli s\u00f6z sahibi sizlersiniz. Topra\u011f\u0131 tan\u0131yan, a\u011fac\u0131n dilinden anlayan, \u00fcretimin zorlu\u011funu da bereketini de bilen sizlersiniz. Bizim g\u00f6revimiz sizin eme\u011finize sahip \u00e7\u0131kmak, \u00fcretimin devaml\u0131l\u0131\u011f\u0131n\u0131 sa\u011flamak ve Seferihisar mandalinas\u0131n\u0131 hak etti\u011fi de\u011fere ta\u015f\u0131makt\u0131r.\u201d<\/p>\n
Bulu\u015fmaya katk\u0131 sunan \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi yetkililerine, oda ve kooperatif temsilcilerine ve \u00fcreticilere te\u015fekk\u00fcr eden G\u00fcm\u00fc\u015f, s\u00f6zlerini \u015fu ifadelerle tamamlad\u0131:<\/p>\n
\u201c\u0130stiyoruz ki hi\u00e7bir \u00fcreticimiz umudunu kaybetmesin, hi\u00e7bir mandalina a\u011fac\u0131 ekonomik kayg\u0131lar nedeniyle g\u00f6zden \u00e7\u0131kar\u0131lmas\u0131n. Seferihisar\u2019\u0131n bereketi topra\u011f\u0131nda, g\u00fcc\u00fc \u00fcreticisindedir!\u201d<\/p>\n
Seferihisar\u2019da mandalina \u00fcretiminin gelece\u011fine y\u00f6nelik \u00f6nemli ba\u015fl\u0131klar\u0131n ele al\u0131nd\u0131\u011f\u0131 bulu\u015fma, \u00fcreticilerin g\u00f6r\u00fc\u015f ve \u00f6nerilerinin dinlenmesi ve \u00e7\u00f6z\u00fcm yollar\u0131n\u0131n birlikte de\u011ferlendirilmesiyle sona erdi.<\/p>\n
\u00a0<\/p>\n
Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"
Seferihisar Belediyesi, il\u00e7enin en \u00f6nemli tar\u0131msal de\u011ferlerinden biri olan Satsuma mandalinas\u0131n\u0131n hak etti\u011fi ekonomik de\u011fere ula\u015fmas\u0131 ve \u00fcreticilerin yeni pazarlara a\u00e7\u0131lmas\u0131 amac\u0131yla kapsaml\u0131 bir bulu\u015fmaya ev sahipli\u011fi yapt\u0131. \u00dcreticilerin sorunlar\u0131n\u0131 ve taleplerini do\u011frudan dile getirdi\u011fi\u2026<\/p>\n","protected":false},"author":1,"featured_media":3663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"yoast_head":"\n