63. uluslararas\u0131 Antalya Alt\u0131n Portakal Film Festivali, sosyal sorumluluk bilinciyle \u00e7al\u0131\u015fmay\u0131 s\u00fcrd\u00fcr\u00fcyor. B\u00fct\u00fcn insanl\u0131\u011f\u0131 ilgilendiren iklim krizinin sinemaya bakan y\u00f6nlerini de de\u011ferlendiren festival, bu y\u0131ldan itibaren\u00a0bas\u0131l\u0131 materyalleriazaltmaya ve Film Forum\u2019da \u00e7evreci \u00f6d\u00fcller vermeye ba\u015flad\u0131. Bug\u00fcn de Ye\u015fil Setler M\u00fcmk\u00fcn \u0130nisiyatifi\u2019nce ger\u00e7ekle\u015ftirilen bir s\u00f6yle\u015fiye ev sahipli\u011fi yapt\u0131.\u00a0<\/p>\n
\u201cSineman\u0131n Gelece\u011fi- Film End\u00fcstrisinde \u0130klim Odakl\u0131 D\u00f6n\u00fc\u015f\u00fcm\u201d ba\u015fl\u0131kl\u0131 ve Ye\u015fil Setler M\u00fcmk\u00fcn (YSM) Genel Koordinat\u00f6r\u00fc Ye\u015fim Girgin moderat\u00f6rl\u00fc\u011f\u00fcndeki\u00a0panele; YSM Proje Lideri ve gesg\u00f6r\u00fcnt\u00fc y\u00f6netmeni Ersin G\u00f6k, YSM Proje Y\u00f6neticisi Ekin \u0130lyaso\u011flu, senarist Selcan \u00d6zg\u00fcr, \u00c7evre Koruma ve Ambalaj At\u0131klar\u0131 De\u011ferlendirme Vakf\u0131 (\u00c7EVKO) Kamu, D\u0131\u015f \u0130li\u015fkiler ve Projeler K\u0131demli M\u00fcd\u00fcr\u00fc Alphan Er\u00f6zt\u00fcrk, European Climate Foundation (Avrupa \u0130klim Vakf\u0131\/ ECF) T\u00fcrkiye Direkt\u00f6r\u00fc Mustafa \u00d6zg\u00fcr Berke\u00a0ve Do\u011fa Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Dicle Tuba K\u0131l\u0131\u00e7\u00a0kat\u0131ld\u0131.\u00a0<\/p>\n
Ye\u015fim Girgin, yakla\u015f\u0131k \u00fc\u00e7 y\u0131ld\u0131r y\u00fcr\u00fctt\u00fckleri projenin \u00e7\u0131k\u0131\u015f noktas\u0131n\u0131n; sekt\u00f6r\u00fcnden i\u00e7inden bir hareket duyarl\u0131l\u0131\u011f\u0131\u00a0oldu\u011funu belirtti. Sekt\u00f6r d\u0131\u015f\u0131ndan yap\u0131lan d\u00fczenlemelerin sekt\u00f6r ger\u00e7ekleriyle uyu\u015fmad\u0131\u011f\u0131na ve bu y\u00fczden i\u015flevsiz kald\u0131\u011f\u0131na dikkat \u00e7eken Girgin, \u201c\u0130klim kadar \u00f6nemli ve bir anlamda sineman\u0131n gelece\u011fini belirleyecek olan bir konunun sekt\u00f6r i\u00e7inden ki\u015filer taraf\u0131ndan i\u00e7selle\u015ftirilmedi\u011fi s\u00fcrece hayata ge\u00e7irilemeyece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz\u201d dedi.\u00a0<\/p>\n
\u0130klim duyarl\u0131l\u0131\u011f\u0131nda zihniyetin \u00f6nemine i\u015faret eden Dicle Tuba K\u0131l\u0131\u00e7\u2019sa \u201c\u0130nsan\u0131n kendisini nerede konumland\u0131rd\u0131\u011f\u0131 \u00f6nemli; bir ar\u0131y\u0131 da bir hak \u00f6znesi olarak kabul edebiliriz, do\u011fan\u0131n da anayasal haklar\u0131 olsun. Mesela Anadolu inan\u0131lmaz zenginli\u011fe sahip ve \u00f6rne\u011fin bir g\u00f6l\u00fcn k\u0131y\u0131s\u0131ndaki \u00e7ok k\u00fc\u00e7\u00fck bir su birikintisinde d\u00fcnyada sadece orada ya\u015fayan iki santimlik bir bal\u0131k olabiliyor; oraya bir set kurdu\u011funuzda o bal\u0131\u011f\u0131 yok edebilirsiniz\u201d\u00a0<\/p>\n
ECF T\u00fcrkiye Direkt\u00f6r\u00fc Mustafa \u00d6zg\u00fcr Berke ise YSM\u2019nin, T\u00fcrkiye\u2019de yayg\u0131n olmayan bir \u00e7al\u0131\u015fmaya soyunmas\u0131n\u0131 takdir ederek \u015f\u00f6yle konu\u015ftu:\u00a0<\/p>\n
\u201cDidaktik bir \u015fekilde \u2018iklim de\u011fi\u015fikli\u011finin etkileri budur, \u015f\u00f6yle yaparsak d\u00fcnyay\u0131 de\u011fi\u015ftiririz\u2019 hik\u00e2yeleri de\u011fil b\u00fct\u00fcnc\u00fcl olarak k\u00fclt\u00fcr sekt\u00f6r\u00fcn\u00fcn toplumsal kabul\u00fc a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemli bir \u015fey yapt\u0131klar\u0131. \u00c7\u00fcnk\u00fc mesela T\u00fcrkiye\u2019de insanlar, iklim de\u011fi\u015fikli\u011finin insan kaynakl\u0131 oldu\u011funu y\u00fczde 90 oran\u0131nda kabul ediyor.\u00a0Dolay\u0131s\u0131yla bilimle uyumlu bir perspektif var. Ancak sorumluluk konusunda ve ne yap\u0131laca\u011f\u0131 konusunda soru i\u015faretleri var. Bizim al\u0131\u015fageldi\u011fimiz\u00a0\u00fczere; bilim insanlar\u0131 bunun \u00fczerine \u00e7al\u0131\u015f\u0131r, sonra sivil toplum kurulu\u015flar\u0131 bir tak\u0131m g\u00f6revler edinir, fark\u0131ndal\u0131k olu\u015fturmaya \u00e7al\u0131\u015f\u0131r ve sonucunda da insan davran\u0131\u015f\u0131 de\u011fi\u015fir, teorisinin \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 biliyoruz. O y\u00fczden buradaki \u00e7al\u0131\u015fmalar\u0131n h\u0131zlanmas\u0131, etkisinin de h\u0131zl\u0131 bir \u015fekilde artmas\u0131 a\u00e7\u0131s\u0131ndan, sizlerle yap\u0131lacak i\u015fbirlikleri \u00e7ok \u00f6nemli\u201d<\/p>\n
\u00c7EVKO Kamu, D\u0131\u015f \u0130li\u015fkiler ve Projeler K\u0131demli M\u00fcd\u00fcr\u00fc Alphan Er\u00f6zt\u00fcrk de setleri daha \u2018ye\u015fil\u2019 k\u0131lmak i\u00e7in \u201cFilmden geriye ne kald\u0131?\u201d sorusu \u00fczerinden hareket etmeyi \u00f6nerdi. Er\u00f6zt\u00fcrk, bunu \u015fu \u015fekilde a\u00e7\u0131klad\u0131:\u00a0<\/p>\n
\u201cBu filmden geriye ne kald\u0131? Yani biz ne b\u0131rakt\u0131k? Biz bunu \u00e7ektik de \u00e7ekerken hangi do\u011fal kaynaklar\u0131 kulland\u0131k? Nerelere dokunduk ve onlar\u0131 bozduk? Bunlar\u0131 kadar yapmadan bu s\u00fcreci ne kadar tamamlayabiliyorsak \u00e7evresel anlamda o nisbette ba\u015far\u0131l\u0131y\u0131z demektir\u201d\u00a0<\/p>\n
Reklamc\u0131l\u0131k sekt\u00f6r\u00fc de panelin konu ba\u015fl\u0131klar\u0131 aras\u0131ndayd\u0131. YSM Proje Y\u00f6neticisi Ekin \u0130lyaso\u011flu bu konuda baz\u0131 veriler payla\u015ft\u0131:\u00a0<\/p>\n
\u201cReklam, pazarlama ve ileti\u015fim sekt\u00f6rlerini bir arada ele ald\u0131\u011f\u0131m\u0131zda bu sekt\u00f6r; 2025’in ortalar\u0131nda d\u00fcnyadaki t\u00fcm karbon emisyonunun y\u00fczde 3’\u00fcn\u00fc yap\u0131yordu. Y\u00fczde 3, \u015fu demek: Avrupa Birli\u011fi’nin 27 \u00fclkesinin y\u0131l boyu \u00fcretti\u011fi karbon miktar\u0131, 5.8. Yani 27 \u00fclkenin \u00fcretti\u011fi karbonun yar\u0131s\u0131 kadar\u0131n\u0131 biz reklam, pazarlama ve ileti\u015fim end\u00fcstrisi olarak \u00fcretiyoruz. Dolay\u0131s\u0131yla kendimize y\u00fcklenmemiz gerekiyor, bir \u015feyler yapmam\u0131z gerekiyor.<\/p>\n
Karbon nerede olu\u015fuyor: Reklam veren taraf\u0131ndan herhangi bir \u00fcr\u00fcn \u00fcretildi\u011fi andan t\u00fcketiciye ula\u015ft\u0131\u011f\u0131 \u00e2na kadar. \u00a0Ekiplerin yapt\u0131\u011f\u0131 toplant\u0131larda t\u00fcketti\u011fi yemeklerden tutun seyahatlere, yapay zek\u00e2 kullan\u0131mlar\u0131ndan ba\u015flayarak setlere, bunun sonras\u0131nda reklam\u0131n medyada yay\u0131nlanmas\u0131 s\u0131ras\u0131nda \u00fcretilen karbon.\u00a0<\/p>\n
Reklam end\u00fcstrisi bunun i\u00e7in \u015funu yapt\u0131: \u00a0\u0130nteraktif Reklamc\u0131l\u0131k Derne\u011fi rehberler yay\u0131nlay\u0131p aksiyonlar alarak \u00f6l\u00e7\u00fcmlenebilir ve d\u00fc\u015f\u00fcr\u00fclebilir \u015fekilde reklamlar\u0131n, dijital reklamlar\u0131n karbon emisyonunu d\u00fc\u015f\u00fcrmek i\u00e7in elinden geleni yapmaya ba\u015flad\u0131. Hemen arkas\u0131ndan Reklam Pazarlama \u0130leti\u015fim Derne\u011fi i\u015fi ele ald\u0131 ve Ad Net Zero, d\u00fcnyan\u0131n en b\u00fcy\u00fck bu konudaki organizasyonunu kurdu. MMA (Marketing – Reklam Pazarlama Derne\u011fi bu sene ilk defa \u00f6d\u00fcllerine Ad Net Zero \u00f6d\u00fcllerini ekledi.\u00a0<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n
Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"
63. uluslararas\u0131 Antalya Alt\u0131n Portakal Film Festivali, sosyal sorumluluk bilinciyle \u00e7al\u0131\u015fmay\u0131 s\u00fcrd\u00fcr\u00fcyor. B\u00fct\u00fcn insanl\u0131\u011f\u0131 ilgilendiren iklim krizinin sinemaya bakan y\u00f6nlerini de de\u011ferlendiren festival, bu y\u0131ldan itibaren\u00a0bas\u0131l\u0131 materyalleriazaltmaya ve Film Forum\u2019da \u00e7evreci \u00f6d\u00fcller vermeye ba\u015flad\u0131. Bug\u00fcn\u2026<\/p>\n","protected":false},"author":1,"featured_media":2791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[307],"tags":[],"class_list":["post-2790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultur-sanat"],"yoast_head":"\n