\u00a0M\u00fc\u015fteri deneyimini \u015firket geneline yay\u0131lan s\u00fcrd\u00fcr\u00fclebilir bir y\u00f6netim disiplini olarak ele alan QNB Sigorta, M\u00fc\u015fteri Deneyimi Haftas\u0131\u2019n\u0131 sahadan gelen ger\u00e7ek i\u00e7g\u00f6r\u00fcler ve kurum i\u00e7i etkile\u015fimli \u00e7al\u0131\u015fmalarla kutlad\u0131. \u015eirket; m\u00fc\u015fterinin sesini do\u011frudan dinleme, ortak ak\u0131lla \u00e7\u00f6z\u00fcm \u00fcretme ve m\u00fc\u015fteri odakl\u0131l\u0131k k\u00fclt\u00fcr\u00fcn\u00fc yayg\u0131nla\u015ft\u0131rma ekseninde kurgulad\u0131\u011f\u0131 projelerle m\u00fc\u015fteri sesini karar s\u00fcre\u00e7lerinin merkezine ta\u015f\u0131d\u0131.<\/p>\n
M\u00fc\u015fteri ile Bir G\u00fcn<\/p>\n
Program\u0131n en \u00f6nemli ad\u0131mlar\u0131ndan biri olan \u201cM\u00fc\u015fteri ile Bir G\u00fcn\u201d bulu\u015fmas\u0131nda QNB Sigorta \u00fcst y\u00f6netimi, farkl\u0131 segmentlerden m\u00fc\u015fterilerle bir araya geldi. M\u00fc\u015fterilerle ayn\u0131 masay\u0131 payla\u015fan karar vericiler; m\u00fc\u015fteri yolculu\u011fundaki kritik anlar\u0131, beklentileri ve iyile\u015ftirme f\u0131rsatlar\u0131n\u0131 do\u011frudan m\u00fc\u015fterilerin kendi deneyimlerinden ve sesinden dinledi. B\u00f6ylece sahadan gelen canl\u0131 i\u00e7g\u00f6r\u00fcler, do\u011frudan y\u00f6netimin g\u00fcndemine ta\u015f\u0131nd\u0131.<\/p>\n
\u00c7al\u0131\u015fanlarla CX Challenge At\u00f6lyesi ve Etkile\u015fimli CX Yar\u0131\u015fmas\u0131<\/p>\n
M\u00fc\u015fteri odakl\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc \u00e7al\u0131\u015fan deneyimiyle b\u00fct\u00fcnle\u015ftiren QNB Sigorta, hafta boyunca kurum genelinde fark\u0131ndal\u0131k yaratan \u00e7al\u0131\u015fmalar\u0131 hayata ge\u00e7irdi.<\/p>\n
Farkl\u0131 birimlerden \u00e7al\u0131\u015fanlar\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fen CX Challenge At\u00f6lyesi\u2019nde, m\u00fc\u015fteri personalar\u0131 ve i\u00e7g\u00f6r\u00fcler \u00fczerinden m\u00fc\u015fteri yolculu\u011fundaki bariyerler ele al\u0131nd\u0131. Tasarlanan sim\u00fclasyonlarla m\u00fc\u015fteri i\u00e7g\u00f6r\u00fclerinin h\u0131zla uygulanabilir kararlara d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi sa\u011fland\u0131.<\/p>\n
Deneyim odakl\u0131 yakla\u015f\u0131m\u0131 dinamik bir kurum i\u00e7i etkile\u015fime ta\u015f\u0131yan M\u00fc\u015fteri Deneyimi Bilgi Yar\u0131\u015fmas\u0131 ile m\u00fc\u015fteri odakl\u0131l\u0131k g\u00fcndemi, \u00e7al\u0131\u015fanlar nezdinde e\u011flenceli ve ak\u0131lda kal\u0131c\u0131 bir bulu\u015fmaya d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc. Haftan\u0131n mesaj\u0131, sosyal medya payla\u015f\u0131mlar\u0131 ve m\u00fc\u015fterilere y\u00f6nelik e-posta ileti\u015fimiyle farkl\u0131 kanallara ta\u015f\u0131nd\u0131.<\/p>\n
\u201cM\u00fc\u015fterimizin sesini i\u015f yap\u0131\u015f bi\u00e7imimizin merkezine koyuyoruz\u201d<\/p>\n
QNB Sigorta Pazarlama, Sa\u011fl\u0131k ve Hukuk Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Tolga Ceylantepe, m\u00fc\u015fteri deneyimine yakla\u015f\u0131mlar\u0131n\u0131 \u015fu s\u00f6zlerle de\u011ferlendirdi:<\/p>\n
\u201cQNB Sigorta olarak m\u00fc\u015fteri deneyimini yaln\u0131zca hizmet verdi\u011fimiz anlarla s\u0131n\u0131rl\u0131 g\u00f6rm\u00fcyor, stratejimizden dijital kanallar\u0131m\u0131za kadar t\u00fcm i\u015f yap\u0131\u015f bi\u00e7imimizin merkezinde ele al\u0131yoruz. M\u00fc\u015fterilerimizi dinlemeyi, beklentilerini daha iyi anlamay\u0131 ve elde etti\u011fimiz i\u00e7g\u00f6r\u00fcleri s\u00fcre\u00e7lerimizi geli\u015ftirecek aksiyonlara d\u00f6n\u00fc\u015ft\u00fcrmeyi \u00f6nemsiyoruz. M\u00fc\u015fteri Deneyimi Haftas\u0131 kapsam\u0131nda ger\u00e7ekle\u015ftirdi\u011fimiz \u00e7al\u0131\u015fmalarla da m\u00fc\u015fteri sesini do\u011frudan dinlemeyi, farkl\u0131 ekiplerimizin bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 bir araya getirmeyi ve m\u00fc\u015fteri odakl\u0131l\u0131\u011f\u0131 kurum genelinde ortak bir sorumluluk olarak g\u00fc\u00e7lendirmeyi hedefledik. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131n\u0131 daha iyi anlamaya ve deneyimlerini geli\u015ftirecek uygulamalar \u00fczerinde \u00e7al\u0131\u015fmaya devam edece\u011fiz\u201d dedi.<\/p>\n
QNB Sigorta, m\u00fc\u015fteri deneyimini geli\u015ftirme yakla\u015f\u0131m\u0131n\u0131 tek bir haftayla s\u0131n\u0131rl\u0131 tutmayarak m\u00fc\u015fterilerden gelen geri bildirimleri ve elde edilen i\u00e7g\u00f6r\u00fcleri s\u00fcre\u00e7lerine yans\u0131tmay\u0131 oda\u011f\u0131nda tutuyor. M\u00fc\u015fteriyi dinlemeyi, farkl\u0131 ekiplerin katk\u0131s\u0131yla \u00e7\u00f6z\u00fcm geli\u015ftirmeyi ve m\u00fc\u015fteri odakl\u0131l\u0131\u011f\u0131 kurum k\u00fclt\u00fcr\u00fcn\u00fcn bir par\u00e7as\u0131 haline getiren \u015firket, bu yakla\u015f\u0131m\u0131n\u0131 farkl\u0131 temas noktalar\u0131nda s\u00fcrd\u00fcrmeye devam ediyor.<\/p>\n
\u00a0<\/p>\n
Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00a0M\u00fc\u015fteri deneyimini \u015firket geneline yay\u0131lan s\u00fcrd\u00fcr\u00fclebilir bir y\u00f6netim disiplini olarak ele alan QNB Sigorta, M\u00fc\u015fteri Deneyimi Haftas\u0131\u2019n\u0131 sahadan gelen ger\u00e7ek i\u00e7g\u00f6r\u00fcler ve kurum i\u00e7i etkile\u015fimli \u00e7al\u0131\u015fmalarla kutlad\u0131. \u015eirket; m\u00fc\u015fterinin sesini do\u011frudan dinleme, ortak ak\u0131lla \u00e7\u00f6z\u00fcm\u2026<\/p>\n","protected":false},"author":1,"featured_media":1078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saglik"],"yoast_head":"\n